(FYI, we’re using affiliate links to Amazon in this post!)

Technology innovation is vital. It can enable business success – and it can also drive business innovation.

If a business falls behind the technology curve, it opens itself up to the risk of under-serving its customers, and eventually being out-maneuvered and defeated in the marketplace. This happens over and over to businesses, where a competitor’s technological innovation pushes them right out of existence – see Blockbuster (Netflix), and Border’s (Amazon, B&N). Amazon has also innovated while JC Penney has stagnated – department stores could have taken the world by storm via the internet – but their online presences weren’t good, certainly not as good as their competitors, and therefore neither were their sales figures.

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